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Welcome to the Gig Arcade is a satirical and allegorical virtual reality (VR) game which aims to invite players to reflect upon the practice of “gamification” in the gig economy, highlighting its overlooked addictive nature. The project speculates a future where digital freelancing platforms have evolved into fully gamified, Japanese arcade-like working environments in which people will conduct work using various videogame-machine interfaces, with their boundary between work and play completely blurred. This game also amplifies the role of mascots, extending the inflatable mascot language from mere characters into the whole spaces, reappropriating the captivating power they hold in Japanese arcade culture.
The entire gig arcade is personified as a mascot, with its dynamic inflatable body influencing players. The entrance hall serves as its ‘mouth’, and the machine area as its ‘intestine’.
In a virtual facsimile of the on-boarding process, freelancers are required to put on a pair of digital gloves, be photographed by a cute kitten-like Purikura photobooth, and use a pen to sign their username or any personal identifier.
Upon receiving a job from the gashapon machine, players are tasked with repetitive work such as data-categorisation (crane game) and debugging (shooting game). A freemium model induces players to purchase in-game currency to ease their labour.
At the game's climax, the player glitches out of the 'intestine' and is afforded the chance to liberate other players from the gamified world, symbolised by the VR headset avatar being released from its cocoon and transforming into a butterfly.
The Gig Arcade's exterior is designed to be disorienting, inspired by the maze-like environments of Japanese arcades. The architecture symbolises the endless nature of addiction, where players are trapped in a loop of engagement with no clear exit.