We are constantly engaged in a dynamic interaction between humans and the world, where our feelings and emotions serve as direct reflections of our experiences. These internal and often invisible aspects manifest through facial expressions, posture, or speech. To bring these profound experiences back into the world, we use emojis — modern symbols of emotional expression.

Projective Experience leverages this concept by creating an emoji-based search engine that allows designers to transform human experiences into visual design languages. The success of this system will share designers with new ideas for thinking about design. The findings are applied to Feria del Campo in Madrid, a site rich in historical significance. Once the location for vibrant agricultural fairs and the filming of ‘Spaghetti Westerns’ like ‘A Fistful of Dollars’. The venue now stands deserted, with its pavilions and replica architecture representing Spain’s provinces left empty. By connecting a search engine with social media expressions from various Spanish provinces, the project aims to project these digital experiences onto Feria del Campo, revitalising this historic venue.